Got a comment from a correspondent that's worth repeating. The idea in "Sneakers" is that Web pages are so bad because Web designers can't read. Seems it's even worse than I thought:
Another problem with the graphic designer not paying attention to the text is that, to the extent that the text is important, the graphic design should guide the reader's attention from one part of the screen to another in some reasonable way. The text isn't just blocks of stuff to be moved around.
Unfortunately, it too often is. Try to follow a (paper) magazine article some time. You'll find little snippets of text all over the place. Like Web pages, I suspect that they're trying to get the maximum number of ads in front of your eyeballs.
Hmm. I guess graphic designers for paper media can't read either.